Exhibition

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It is true that whether you sell industrial power plants or sticky puddings, the better you know your customer - and the better your customer knows you - the more likely you are to make that first sale and the increasingly profitable sales that follow. Exhibitions are more about relationship-building than selling a product. They are the most explicit form of direct marketing.

When it comes to the total quantity of a marketing interaction, nothing holds the candle to exhibitions. Exhibitions have a number of advantages over other media. They are powerful tools for:

• Bringing your customers and most active prospects to you
• Meeting pre-qualifies prospects
• Allowing you to meet your market face-to-face
• Allowing you to demonstrate products, answer questions and overcome objections
• Using all five senses to communicate a message
• Representing the marketplace in one place and time, bringing together suppliers, buyers, purchase influencers, consultants and media.

Exhibitions also produce tangible results, making it easy to measure the medium's return on investment

 

Exhibition Floor Plan [Click on the image to enlarge]

Adcock Ingram Critical Care – 31 & 32 Adcock Ingram – 22 & 27 Akeso Clinics - 8 & 9 Cherrymed Enterprises – 44 Cranium Medical Products – 38 Dr Reddy’s 20, 21, 1 & 32 DNAlysis Biotechnology – 47 EMD Medical – 48 Janssen Pharmaceutical – 16, 17, 18 & 13 Life Healthcare – 25 Lilly – 35 & 36 Lundbeck SA – 23/24 Novartis Pharmaceuticals – 11 Pfizer – 1&2 Pharma-Dynamics – 28 & 33 Sandoz – 14 & 15 Servier Laboratories SA - 29 & 30 Taylor & Francis Group – 39 Wiley – 12 Zentiva/Sanofi – 34/37