Exhibition


It is true that whether you sell industrial power plants or sticky puddings, the better you know your customer - and the better your customer knows you - the more likely you are to make that first sale and the increasingly profitable sales that follow. Exhibitions are more about relationship-building than selling a product. They are the most explicit form of direct marketing.

When it comes to the total quantity of a marketing interaction, nothing holds the candle to exhibitions. Exhibitions have a number of advantages over other media. They are powerful tools for:

  • Bringing your customers and most active prospects to you
  • Meeting pre-qualifies prospects
  • Allowing you to meet your market face-to-face
  • Allowing you to demonstrate products, answer questions and overcome objections
  • Using all five senses to communicate a message
  • Representing the marketplace in one place and time, bringing together suppliers, buyers, purchase influencers, consultants and media.

Exhibitions also produce tangible results, making it easy to measure the medium's return on investment

 

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Conference Secretariat: Scatterlings Conference & Events 

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Telephone:  +27  11 463 5085

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Website:  www.soafrica.com

 

 

 Carina   LaurenGleeson   Steph
 

International Delegate Coordinator

Carina du Plessis

carina@soafrica.com

 

Abstract/ Poster Coordination

Lauren Gleeson

lauren@soafrica.com

 

South African Delegate Coordinator

Stephanie de Boer

stephanie@soafrica.com

           
           

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